Coaching, Lead Gen, Custom Website & Marketing
Strata Real Estate Brokerage
Toronto
ABOUT US WEBSITE
ABOUT US
Strata is a modern, tech-forward brokerage in Toronto that helps new agents build real careers — not just get licensed and figure it out alone. Founded in 2012 by broker Robert Van Rhijn, we provide every agent with in-house coaching, a dedicated mentor, a fully paid CRM, warm leads from day one, and a custom-branded website to start generating your own business.
With over 400 Google reviews averaging 4.9 stars, our reputation is built on one thing: agents who actually know what they're doing and stand out. We're selective about who we bring on — but for the right person, there's no better place to start.
The first brokerage you choose shapes how you learn, how fast you grow, and how quickly you start earning.
Most brokerages accept your registration, point you to a desk, and wish you luck. At Strata, we've built a system specifically designed to give new agents the structure, coaching, tools, and confidence to succeed from day one.
What you get when you join Strata:
Coaching, Mentors & Real-Time Support — From Day One You won't be left to figure things out on your own. Our dedicated sales manager and mentors work with you on business planning, goal setting, prospecting, lead conversion and outreach, listing presentations, and negotiation skills — hands-on, practical coaching tailored to where you are in your career. Plus an active Slack community where our team of agents answer questions in real time, and senior support a phone call away when you need it. Most brokerages either offer nothing or encourage you to hire an external coach charging $750–$2,000/month. At Strata, coaching is complimentary and built into the brokerage.
Warm Leads to Get You Started Receive up to three warm rental leads per day from Strata.ca — one of Ontario's highest-traffic real estate platforms. These are real prospects who've submitted their contact information. Plus, additional leads are offered regularly through Slack and daily lead emails. Rental clients become future buyers, sellers, and referral sources. It's one of the fastest ways to build a pipeline and start earning while you develop your own business.
Follow Up Boss CRM — Paid for by Strata Every agent receives a fully paid subscription to Follow Up Boss — widely considered the industry's best CRM. Learn to manage your pipeline, track conversations, and follow up professionally from your very first client.
Your Own Custom Website Every agent receives a professionally and personally branded website built on Strata.ca's architecture — at no cost. Use it to start generating your own buyer and seller leads from the moment you're licensed.
Professional Marketing Support A bi-weekly newsletter written by a National Post journalist and sent under your name — 24 annual touchpoints with your client list, all handled for you with matching social media content. Professionally designed feature sheets, pitch books, and print materials. You'll look like a seasoned professional from day one — without having to design or write anything yourself.
Regular Training, Market Updates & Guest Speakers Stay sharp with weekly market updates and monthly training sessions focused on trends, collaborative problem-solving, and open discussion. Regular guest speakers — lawyers, mortgage brokers, home inspectors — bring real-world expertise into the room. Plus agent spotlights that celebrate top performers and share what's working. These sessions are where new agents learn fastest — by listening to experienced agents work through real scenarios.
A $20,000 Seller Home Improvement Advance When you land your first listing, you'll have a tool most competing agents don't: an interest-free advance of up to $20,000 to help your seller prepare their home for market — repaid at closing. Very few brokerages in the GTA offer anything like this. It's a serious edge in a listing presentation and a reason sellers choose agents backed by Strata.
Advanced Market Analytics Hyperlocal data by neighbourhood and property type — price per sq ft, days on market, inventory levels, sales-to-list ratios, terminated counts and more. These aren't just numbers — they're what make you sound like an expert in your very first buyer consultation or listing presentation.
Community & Culture Strata is a tight-knit team, not a revolving door — our annual agent retention rate is over 90%, among the highest in the industry. Our agents collaborate daily on Slack, meet up at our downtown Toronto office, and genuinely support each other. With over 400 Google reviews averaging 4.9 stars, our agents have earned a reputation as "approachable experts" — and that culture is something you'll feel from your first week. Bi-annual social events, an open-door policy with leadership, and a team that celebrates your wins — this is a place where you'll actually want to build your career.
What we're looking for
We're selective about who we bring on — we'd rather grow with the right people than grow fast with anyone willing. The agents who thrive at Strata are genuinely passionate about real estate, stay on top of the market, and are eager to learn. We're looking for strong communicators who hold themselves to high professional standards and view this as a real career — not a side hustle.
If you're about to get licensed and you want to start your career with real coaching, real tools, and a team that's invested in your success — apply below and we'll set up an interview. We'd love to learn about your goals and see if Strata is the right fit.
